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Darren Fidyk serves as the Global VP of Customer Optimization at IFS since May 2021, focusing on maximizing customer value through optimized business models. Prior to this role, Darren held various leadership positions at Software AG from August 2006 to May 2021, including VP of Global Business Development, where responsibilities included expanding the Adabas/Natural product line and optimizing strategic deals. Darren's career at Software AG featured significant achievements in sales growth, with multiple Chairman's Club accolades for exceeding sales targets. Earlier experience includes founding and leading ADL, a company specializing in automated storage solutions, and driving significant sales increases at Cam Industrial Supply. Darren holds multiple degrees and completed executive education programs, enhancing expertise in sales management and business strategy.