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Iveta Petrova is a seasoned professional in the fields of data analytics and product management, currently serving as Director of Data & Analytics at Digital Science since April 2024. Prior experience includes roles as Head of Product Management at Evalueserve and various positions at Elsevier, where responsibilities spanned from Lead Product Manager to Senior QA Information Specialist, focusing on the enhancement of Embase and its associated quality assurance procedures. Earlier, Iveta conducted significant research and held postdoctoral positions at Leiden University Medical Center, earning a Ph.D. in Cell/Cellular and Molecular Biology from Leiden University. Academic foundations were laid with a Masterā€™s degree from Vrije Universiteit Amsterdam and a Bachelorā€™s degree from Bonn-Rhein-Sieg University of Applied Sciences.