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Dana Roteanu is a skilled digital marketing professional with extensive experience in web analytics and pay-per-click (PPC) advertising. Currently serving as a Web Analytics Specialist at Netcentric, A Cognizant Digital Business since October 2019, Dana focuses on creating Looker dashboards, supporting stakeholders with Google Analytics data, and analyzing traffic based on user behavior. Previous roles include PPC Specialist at Havas Media Romania and Conversion Marketing, Performance Specialist at F64, Performance Manager at Internet Corp, and Google AdWords Specialist at Allegro group, among others. Dana's foundational knowledge in journalism, acquired through a Bachelor's degree from the University of Bucharest, complements a strong background in SEO, content management, and digital marketing strategies.