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Daniel Richter is currently the SVP of Technology at Digital Media Solutions. Previously, they were the VP of Software Development at Underground Elephant from May 2016 to November 2021. Prior to that, they were a Senior Developer at 1011interactive from July 2007 to January 2016.

Daniel Richter has an MBA in Marketing and Entrepreneurship from San Diego State University as well as a Bachelor's in Advertising from the same school.

Daniel Richter reports to Keola Malone, Chief Technology Officer. Daniel Richter works with and Mike Dukie - SVP of IT Support.