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Allie Haupt is an experienced digital marketing professional with a focus on programmatic media and campaign optimization. Currently serving as Innovation Lead and Senior Programmatic Specialist at Coegi since April 2021, Allie manages and optimizes various digital campaigns across multiple Demand-Side Platforms (DSPs) while analyzing performance metrics and overseeing an offshore programmatic team. Prior to this, Allie worked at Enterprise Holdings as a Programmatic Media Specialist, executing full-funnel digital campaigns and collaborating with the MarTech team. Additional experience includes roles as Digital Marketing Specialist at RGAX, Social Media Marketing Intern at Murray State University's Branding, Marketing and Communication Department, and Account Representative Intern at State Farm. Allie holds a Bachelor of Science in Marketing from Murray State University and participated in a study abroad program at the University of Regensburg.