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Letícia Deves currently serves as a Senior Profitability and Pricing Analyst in Strategy and FP&A at Digio since September 2021, focusing on developing pricing and financial strategies for Uber Conta products. Prior experience includes roles as a Senior Commercial Analyst at Louis Dreyfus Company, where responsibilities involved leading a CRM implementation project and overseeing commercial planning for food service channels. Letícia also worked as a Data & Analytics Intern at Bayer Crop Science, where daily operational analysis and automation projects were undertaken. Early career experiences include a Business Analyst Intern position at ILOS, focusing on logistical strategies for agricultural commodities, and serving as the Human Resources Director for Matemática em Movimento, impacting over 1,200 students. Letícia holds a degree from Escola Politécnica da USP, furthered education at the University of Twente, and is currently pursuing a Master's degree in Finance and Economics with an emphasis on Data Science at FGV EESP.