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Alain Lamenza is an accomplished professional with extensive experience in customer marketing and account management, currently serving as Customer Marketing Director at Diageo since May 2012. In this role, Alain leads a team of 20 and oversees the Global Accounts, including major retailers such as BIG, Carrefour, GPA, Cencosud, and Dia. Past roles at Diageo include Head of Key Accounts and Head of Customer Marketing for Modern Trade. Prior to Diageo, Alain worked at RB in various sales and marketing positions and began a career at Schering-Plough as a marketing intern. Alain holds an MBA from IESE Business School and completed an online course in Introduction to Psychology at Yale University.