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Erika Richards currently serves as the Global Head of Insights & Planning at DHL, a position held since 2019, where this leader focuses on customer-centric strategies and marketing approaches across the product portfolio and customer journey. Previous experience includes roles at JPMorgan Chase & Co. as the Marketing Lead in Performance Marketing, developing data-driven strategies for customer engagement, and at Baesman as the Manager of CRM & Loyalty Marketing, achieving significant business growth through multimillion-dollar programs. Additional positions include Customer Segmentation Analyst at Bath & Body Works and Planning Specialist at Cameron Mitchell Restaurants. Erika holds a Bachelor of Business Administration in Marketing from The Ohio State University Fisher College of Business and a Postgraduate Degree in Business Data Science from Maastricht University.