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Mandy Li is a skilled professional with extensive experience in digital business, analytics, and customer insights. Currently serving as a Senior Manager, Digital Business Partner at DFI Retail Group since April 2023, Mandy has held significant roles at Topcast Group as Manager of Business Analytics and with the Hong Kong Rugby Union as CRM Manager and Head of Customer Insights and Ticketing. Previous roles include Manager of Production Administration at California Fitness, Manager of Sourcing Strategy at Gap Inc., Senior Analyst of Strategic Sourcing at Pacific Brands, Senior Supply Market Analyst at MWV, and Commercial Synergy Analyst at B&Q Asia. Mandy holds a Postgraduate Diploma in Digital Strategy and Business Transformation from HKU SPACE Executive Academy and a Postgraduate Diploma in Financial Risk Management from HKU School of Professional and Continuing Education, alongside a degree from the University of Toronto.