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Sarah Higgins is currently the Brand Strategy Director at Patagonia's Digital Studio, focusing on overhauling the company's approach to digital brand experience. Sarah was also a key member of the founding XD team, defining the discipline's function and job descriptions at Patagonia. Prior to their role at Patagonia, Sarah was a Strategy Lead at Huge, managing new business pitches and winning clients like Snapchat and Gap Inc. Sarah also has experience as a Senior Strategist at Instrument, where Sarah led brand and UX strategy for Google and Pinterest clients. Sarah's career includes roles as a Senior UX Designer at Struck and UX Designer at AKQA, where Sarah worked exclusively with Nike. With a background in graphic design and photography, Sarah has a strong foundation in design and strategy.