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Pete Akerman is an experienced marketing professional with a career spanning over three decades. Currently serving as the Global Passenger Marketing & Sales Director at DFDS since January 2013, Pete Akerman has held several key positions within the company, including Global Passenger Marketing Director and Head of UK Marketing & Strategy. Prior to DFDS, Pete Akerman was the Marketing Director at Parkdean Holidays and held various marketing roles at Aviva plc, PolyGram, and Barclays, demonstrating a strong background in passenger marketing and strategy development.