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Kristina Vanessa is a seasoned professional with extensive experience in strategy execution, technology, and innovation, currently serving as the Head of Strategy Execution at DFDS since January 2022. Kristina has held various leadership roles within DFDS since March 2017, including positions in innovation, digital application management, and project leadership. Prior to DFDS, Kristina worked at Valtech as a Client Team Director, managing over 25 developers, designers, and analysts while overseeing projects and demonstrating expertise in digital strategy and omni-channel development. Additional experience includes roles at Aller Media A/S, Jensengroup, and Inditex. Kristina holds a Master of Science in Business Administration from Copenhagen Business School and various certifications, including Prince2 and Scrum Master. Recent educational pursuits include qualifications as a Personal Trainer and in exercise during pregnancy.