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Gregory Baker is a founder and partner at DesignMap, a user experience research and design consultancy in San Francisco. Gregory has over 15 years of experience designing digital products and services.

Prior to joining DesignMap, Gregory was an interaction designer at Dubberly Design Office, where they worked on a variety of projects for clients in the healthcare, education, and technology industries. Gregory also spent time at AOL as an interaction designer on the Netscape Campus team, and at TSDesign as a designer.

Gregory has a Bachelor of Science in Cognitive Science from UC Berkeley. Gregory is a frequent speaker on the topic of user experience design, and has been published in several books and articles on the subject.