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Rod Keher is the Co-Founder and CEO of Desert Snow, with a focus on strategic business growth and developing successful teams in a competitive industry. With a background in event management and music, Rod has experience in talent management, production management, and event creation and execution. Their extensive experience includes roles such as Brand Manager at Audio Tonic, Events Manager consultant, and Event Manager at Atlantis The Palm. Rod also has a strong educational background with degrees in Sound Composition and Production, as well as Music.