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Daniel Ortiz González currently serves as the Senior Performance Category Manager at Deporvillage.com, leading a team focused on performance categories such as Running, Swimming, and Training since September 2020. Prior to this role, Daniel worked at Intersport España as the Category Manager for Running and Swimming, where responsibilities included product selection, stock management, and eCommerce strategy. Experience at Reebok spanned roles in digital and social marketing, contributing to traffic generation and campaign analysis. Additional background includes positions at New Balance, adidas, and various internships, emphasizing skills in marketing, sales, and event management within the sports sector. Daniel holds a Master's degree in Sport Management from Universitat de Barcelona and a Bachelor's degree in Sports Science from Universidad de León, complemented by international academic experience in Sport Economics.