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Smriti Rai is a seasoned digital marketing professional with extensive experience in developing and executing successful marketing strategies. Currently serving as a Senior Executive in Digital Marketing at Denave since June 2023, Smriti contributes to social media strategy development, content creation, performance analysis, and collaboration with various departments to align marketing campaigns with business objectives. Previously, Smriti held roles at Gemraj Technologies Ltd as a Digital Marketing Executive, where responsibilities included managing social media accounts, creating paid campaigns, and executing email marketing strategies. Additionally, Smriti demonstrated expertise as a Digital Strategist & Automation Expert at VPDIGIT, focusing on client social media management and email outreach. Early experience includes an internship at Thunder Brand Solutions, supporting market research efforts. Smriti holds a B.Com degree in Marketing and Finance from GLA University, completed in 2018.