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Lori Baldwin has a diverse work experience in the field of marketing, with a focus on digital marketing and operations. Lori began their career as a Video Game Producer at Lion Entertainment, where they were responsible for producing original titles and managing game porting services. After working as an Independent Marketing Consultant, Lori joined Harte-Hanks as an Account Executive, co-managing outsourced marketing operations. Lori then moved on to Businessthreads as the Vice President of Marketing, where they managed all aspects of integrated marketing for the company. Lori later served as an Online Marketing Consultant for the Tony Sanchez for Texas Governor Campaign, managing a highly successful online marketing program. Lori then joined Cisco as a Director of Marketing, overseeing marketing communications, demand generation, and field and channel marketing. After Cisco, Lori worked at AlterPoint as the Director of Marketing Communications & Demand Gen, and at SolarWinds as the Director of Online Marketing Operations, Director of Corporate Marketing, and Director of Demand Generation. Currently, they hold the position of Vice President of Digital Marketing & Operations at Planview.

Lori Baldwin graduated from The University of Texas at Austin in 1986 with a Bachelor's Degree in Marketing.