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Farah Siam is an experienced professional in customer insight and market research, currently serving as the CX Research Manager at Delta Dental of Washington since January 2023. Previously, Farah held the position of Sr. Customer Insight Analyst at the same organization from March 2020 to June 2022, leading various qualitative and quantitative research projects across multiple departments. Experience also includes roles as a Market Research Analyst at CNH Industrial and Stanley Black & Decker, where Farah managed research projects, collaborated with vendors, and provided strategic insights. Earlier experience as a Senior Research Analyst at Ipsos Healthcare involved managing comprehensive marketing research projects for major pharmaceutical clients. Additionally, Farah worked as a Relationship Manager at Standard Chartered Bank, overseeing high net worth customer portfolios. Farah holds a Master of Marketing Research from The University of Georgia and a Bachelor of Business Administration in Marketing from the Institute of Business Administration, University of Dhaka.