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Yaniss Illoul has a diverse work experience that spans various roles and industries. Starting in 2016, they interned at Memoways. In 2017, they joined ABCD Agency as an intern in the Media Relations Team and later became the Media Relations Manager for France, Belgium, and Switzerland. In 2018, they co-founded Sweet Spot PR GmbH, where they served as the Solutions Lead, focusing on marketing technology and automation. From 2019, Yaniss began working on their own project called Martech with Me, a blog that offers tutorials, guides, and tools related to marketing automation and technology. Most recently, in 2022, Yaniss became a Senior Marketing Automation Manager at dentolo. Throughout their work experience, Yaniss has showcased their expertise in marketing automation, technology integration, content distribution, and SEO optimization.

Yaniss Illoul earned a Bachelor of Arts degree in Information et Communication from Université Savoie Mont Blanc, from 2014 to 2017. In addition, they obtained certifications in Python Programming: Beginner from Dataquest.io in June 2018, and in Google Analytics for Beginners from Google in October 2017. Yaniss also possesses a certification from Twitter Flight School, although the specific date of its acquisition is unknown.