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Nicolas Chereque has over 20 years of experience in digital media, particularly in the pet industry. Nicolas was the Co-Founder and General Manager of Great Pet Care, which was acquired by Covetrus Solutions. Before that, they were the VP of Media Innovation at Petco. Nicolas also founded Exit 7, which was acquired, and petMD.com, which was acquired by PetSmart. Nicolas began their career at Terra Networks as the Director of Sales Development. Currently, they plan to become the CEO and Co-Founder of Deets.

Nicolas Chereque earned a Bachelor's degree in Finance, General from Tulane University's A.B. Freeman School of Business from 1998 to 2001. Prior to that, they attended SKEMA Business School in 1997 to 1998 to earn another Bachelor's degree in Finance.