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Lucio Ribeiro is an accomplished professional currently serving as the AI Director of Product at a confidential ASX-listed media company, leading the implementation of a GenAI assistant strategy. With experience as a Tech Contributor for Forbes Australia and a former Director of Marketing, Digital, and Innovation at Seven Network, Ribeiro has a strong background in digital strategies and audience growth. Previous roles include Director of Technology, Innovation and Activation at Optus, where innovative 5G solutions were developed, and Associate Director of Innovation at Optus 5G. Serving on advisory councils and as a management consultant, Ribeiro has produced impactful marketing and technology strategies for senior executives. Academic credentials include an MBA from Ibmec, a marketing strategy degree from MIT Sloan School of Management, and a law degree focused on commercial law from Centro Universitário Braz Cubas.