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Juan Carlos García-Luna Gutiérrez has extensive work experience in sales and advertising roles. Juan Carlos currently holds the position of VP Sales Latam at Decidata since February 2023. Prior to this, they were the Director of Digital Sales & Partnerships LATAM at NBCUniversal from March 2022 to February 2023. Juan Carlos served as the Director of Advertising Sales at Olympusat from December 2020 to February 2022. Before that, Juan worked as a Consultant at d/force from October 2018 to December 2020. Juan Carlos also held the role of Sales Director at IMS Internet Media Services from August 2017 to September 2018. Furthermore, they served as the Commercial Director at Impresiones Aéreas from July 2015 to July 2017. Juan's experience also includes being the Country Manager at Play Money Media from May 2013 to July 2015. Juan Carlos began their career at BBC in August 2008, where they held the role of Ad Sales Director México - LATAM until April 2013. Prior to that, they worked as a Marketing, Research & Ad Sales Manager at Hallmark Channel from January 2007 to August 2008, and as a Coach at OMD México from July 2005 to January 2007.

Juan Carlos García-Luna Gutiérrez has a Business Diploma from ITESM. Juan Carlos also has a degree in Marketing from Universidad Anáhuac. In addition to their formal education, they have obtained several certifications, including IMS Certifications in Programmatic, Gaming, One Metric, Vevo, Yahoo, Twitter, and EA. Juan Carlos also has certifications in Foursquare, LinkedIn, and Spotify. Juan Carlos has received certifications in Media Planning from Gallup and Planning Concepts from Ibope. Juan Carlos has also completed a course in Basic Concepts I from Ibope. Furthermore, they have participated in the 1st Graduate Course in the Automobile Industry and the 1st University Business Fair at Universidad Anáhuac. Additionally, they have obtained certifications in ATM Sales from Anixter de México, as well as LAN Basic Course and Structured Cabling certification. Lastly, they have attended the XI Simposium Internacional de Mercadotecnia - "Cambios de Alto Riesgo" at ITESM - CEM.