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Fernanda Baldissera is an experienced professional with a robust background in customer experience, marketing, and digital business management. Currently serving as the Head of Customer Experience and Value Maximization at De Agostini Publishing since March 2022, Fernanda leads global strategies to enhance customer lifetime value through data-driven analytics and machine learning. Prior to this role, Fernanda held positions at Grupo Planeta, where responsibilities included growth management and digital business strategy, and also contributed to marketing initiatives at BebeDeParis and Turijobs. With a strong foundation in marketing strategy, e-commerce, and business development, Fernanda has worked with notable organizations, optimizing campaigns and driving customer engagement across various markets. An educational background in Communication and Journalism, coupled with advanced degrees in Marketing and Audiovisual Production, further complements professional expertise.