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Natasha Lala has a wealth of experience in the technology industry. Natasha began their career in 1998 as a Software Engineer at IBM. In 2000, they joined SOMA Networks as a Customer Program Manager and Product Marketing Manager. In 2003, they joined OANDA, where they held a variety of executive roles, including Managing Director of Solutions for Business, Chief of Staff to the CEO, Vice President of Engineering, Operations and Program Management, and Director of Program Management and Client Services. In 2018, they joined ApplePie Capital as Chief Operating Officer, where they were responsible for a diverse set of functions, including CTO/Engineering, BI/Data, Loan Operations/Servicing, HR and IT. In 2020, they joined Daylight as Chief Operating Officer.

Natasha Lala graduated from the University of Toronto in 1998 with a BASc in Computer Engineering. In 2004, they obtained an Associated Person certification from the National Futures Association.