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Abigail Wren is a highly experienced events professional with a strong background in strategic event management, currently serving as Senior Director of Strategic Events at Dayforce since February 2017. Abigail leads a team responsible for the planning, execution, and management of global corporate events that drive sales and enhance brand awareness. Prior to Dayforce, Abigail held the role of Director of Events at both Women's Executive Network and World Trade Group, where responsibilities included managing event campaigns and overseeing operations to meet budgetary and sales targets. Starting as an Event Assistant at World Trade Group, Abigail advanced through various roles, gaining extensive expertise in event planning and crisis management. Abigail holds a BSc in Management & Mathematics from the University of Leeds.