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Malu Santamaria is the Partner and Group Managing Director at Davis Elen Advertising since September 2014, overseeing full-service marketing and advertising campaigns for significant retail clients, including over 1,700 McDonald’s restaurants and So Cal Toyota dealerships. Responsibilities include strategic oversight, P&L budget management, and leadership of a team of 25 personnel. Previously, as Managing Director for the Southern California Region, Malu managed an advertising budget of $45M and provided counsel to 120 operator owners for 700 McDonald’s restaurants. Malu began the career at Castells & Asociados as Account Director, where the development of a successful Hispanic marketing campaign for McDonald’s led to significant growth in market performance. Malu holds a Bachelor of Science in Business Administration with a Marketing Emphasis from the University of Southern California.