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David Boice has a diverse work experience in various positions within the marketing and advertising industry. David co-founded Data Driven Holdings in 2009 and served as the CEO. In 2005, they co-founded Team Velocity Marketing, where they held the positions of CEO, Chairman, and Co-Founder. Boice also served as the Chief Executive Officer and Partner at Tier10 Advertising starting in 2009. David was the owner of MobilTrak, a technology company focused on radio listening data, starting in 2005. In 2016, they co-founded Level 5 Advertising, specializing in marketing strategies for associations and non-automotive clients. Boice co-founded CallRevu in 2008, a client relations and profit-saving service that was later sold to Serent Capital. David co-founded BoatVentures in 2003, a marine industry internet services provider. Prior to that, they co-founded Cyber Car in 1998, an internet training company for the automotive industry. Boice began their career in 1988 as the co-founder of AutoMark, an internet marketing company for the automotive industry that later merged and was sold to Reynolds & Reynolds.

David Boice attended Washington State University from 1983 to 1987, where they studied Marketing. It is not specified whether they completed a degree during this time.