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Lyes Kadiri is a seasoned professional with extensive experience in brand strategy and business management. As a Brand Strategist at Dash Hudson since July 2022, Lyes focuses on innovative marketing approaches. Prior experience includes a lengthy tenure at Novisoft from January 2000 to February 2023, where Lyes served in multiple roles, culminating in the position of Business Owner and General Manager, responsible for strategic planning and oversight of organizational action plans. Additionally, Lyes worked as a Sales Manager and Web Developer, developing sales strategies and engaging in business development activities. Earlier experience includes serving as a Consulting Technical Manager at CEGOM from August 1997 to December 1999, where Lyes contributed to technical and commercial studies for investors and supported ISO certification projects. Lyes holds a Licence en Sciences Economiques with a focus on Economie Financière from Université d'Alger, completed between 1994 and 2001.