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Sari Aapola is an experienced professional with a long career in marketing and business development. Sari started their career in 1998 as Marketing Director EMEA at Powerware Corp. (Invensys), where they were responsible for marketing strategy and coordination in the EMEA region. In 2000, they moved to Tecnomen Corporation as VP, Global Marketing and Customer Relationship Development. Sari then moved to Basware in 2004 as VP, Marketing and Product Marketing. In 2009, Sari took on two roles, Vice President, Product Management and Marketing at Xtract and Managing Director and Founder at Keynotes Oy. In 2014, they joined Efima Oyj as an Advisor and CMO (responsible for Brand, Communications and Strategy process). Sari is currently CMO at Dooap.

Sari Aapola obtained an A-levels from Puolalanmäen lukio in 1976-1979. Sari then earned a Master's Degree in Marketing and Economics from the Turku School of Economics at the University of Turku in 1980-1984. Finally, they completed a Diploma in International Marketing Management from Vientikoulutussäätiö in 1987-1989.