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Aarti began her career delivering customer-centered digital experiences in Kenya, working with brands like Coca-Cola and East African Breweries Ltd. Moving to the UK and joining Dare over 10 years ago, she has continued to develop a passion for crafting effective experiences that are rooted in data and research. From strategic thinking through to the delivery of detailed functional specifications, clients have included EE, Aetna, Diageo, and Reckitt Benckiser.