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Petr Václavík is a seasoned creative professional with extensive experience in digital strategy and content creation. Currently serving as the Creative Director at CZECH PROMOTION since November 2020, Petr leads the creative team while developing content strategies and agency processes. Previously, in a freelance capacity since November 2007, Petr transitioned from graphic design to executing digital ideas and managing client communications. As Creative Director at 2FRESH Prague from May 2011 to October 2020, Petr focused on content strategies and supervised creative team activities, while also holding roles as Creative & Content Strategist and Graphic Designer. Early career experience at Jan Alton Design involved graphic design and HTML/CSS coding. Petr holds education from Caledonian School and Gymnázium Nad Vodovodem.