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Ahmed Hussein is a skilled UX Researcher with experience in leading comprehensive user research projects at Simplii Financial and Nitery, where insights drove impactful product recommendations and implementations across major cities. Prior to this, Ahmed served as an Associate Researcher at York University, managing a diverse team and conducting extensive qualitative and quantitative research on football hooliganism, with findings presented at academic conferences. Ahmed's earlier role as a Sales Merchandiser at H&M involved enhancing customer service experiences and executing successful visual merchandising strategies. Ahmed holds a Bachelor's degree in Psychology from York University and a UX Research & Design Certificate from Udacity.