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Alice Ory is an experienced brand manager currently working at Cuure since September 2022, where responsibilities include developing brand value and positioning, managing communication activities, and ensuring brand identity coherence across all channels. Previously, Alice held roles at diptyque Paris as a Junior Product Manager in Marketing Development for fragrances and at Guerlain as an Assistant Product Manager in Marketing Development, contributing to the marketing strategy for multiple fragrance franchises. Early career experiences include working at Coty on product development for Lancaster skincare, assisting in marketing operations and digital projects at Try and Review Pte Ltd, and holding various positions in event coordination and business development. Alice holds a MSc in Management from NEOMA Business School, along with other academic qualifications in economics and management from prestigious institutions.