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Fabrice Michel is the Head of Digital Operations at iFIT, responsible for developing a multi-tier 'go-to' market strategy and managing a significant budget to drive turnover. With a background in digital marketing and online acquisition, Fabrice has successfully implemented paid media strategies across European markets. Prior to their current role, Fabrice has held positions as a Digital Marketing Manager and SEO Executive at various companies, with a Bachelor of Science degree in Mathematics and Optical Sciences from AEPO, CFA DE L'OPTIQUE.