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Yichen Lu is an accomplished marketing professional with extensive experience in developing and executing marketing strategies across various industries. Currently serving as Marketing Manager at CUPSHE, Yichen leads annual branding strategies and manages comprehensive campaigns to enhance brand awareness and achieve revenue goals. Previously, as Retention Marketing Manager at both CUPSHE and J.ING, Yichen successfully managed customer databases and retention channels, driving customer engagement and lifetime value. Earlier roles include Senior Business Operation Supervisor at Yamibuy.com, E-Commerce Specialist at Gabbiano Luggage, and various internships at notable firms such as Thomson Reuters and Edelman. Yichen holds a Master of Arts in Communication and Media Studies from the University of Southern California and a Bachelor of Arts in Advertising from Fudan University.