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Letícia Borba de Sousa

Analista de marketing sênior at Cuattro Live & Digital

Letícia Borba de Sousa has a diverse work experience spanning different roles and industries. In 2010, they started their career as a Receptionist at Fit Consultoria de Imóveis and later transitioned to becoming an Assistant Administrative. Letícia'sresponsibilities involved tasks such as issuing electronic invoices, sending payment slips, and managing debt collection. Additionally, they handled insurance contracts and documentation with the local government.

In 2016, Letícia worked as an Assistant at K2web, where they provided customer support and assistance. Letícia was responsible for managing client relationships, producing content for their Facebook page, and ensuring timely delivery of reports. Letícia also had knowledge in Google AdWords and assisted in preparing briefs.

After this, Letícia joined Actronic Peças e Acessórios as a Digital Marketing Assistant. Letícia'srole primarily focused on e-commerce, including product management, customer support, and planning social media posts. Letícia also edited product photos for the online store and contributed to the planning process for Black Friday.

In 2017, Letícia joined FIA - Fundação Instituto de Administração as an Assistant for Relationship and Marketing. Letícia'srole involved providing support in marketing and customer relationship management.

Letícia later joined Adtail Newblue in 2019 as a Planning Analyst, where they primarily focused on project planning and analysis. Letícia'sposition also included responsibilities related to marketing planning.

Most recently, Letícia started working as a Senior Marketing Analyst at Cuattro Trade Marketing in March 2022.

Letícia Borba de Sousa completed their bachelor's degree in Publicidade e Propaganda (Advertising and Public Relations) from Universidade Paulista from 2012 to 2015. In 2018-2019, they pursued a postgraduate degree in Market Intelligence from FIA - Fundação Instituto de Administração. Letícia also obtained several certifications including Inbound Marketing from Rock Content in March 2021 and Google certifications for Display, Search, and Fundamentals in 2019.

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