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Daisy Smith is a seasoned marketing professional with a focus on customer engagement and email marketing. Currently serving as Customer Marketing Manager at Crocus.co.uk since January 2025, Daisy is responsible for planning and implementing campaigns and automated email programs. Previous roles include Email Marketing Manager at Sally Europe, where Daisy aligned marketing strategies across multiple European markets, and CRM Executive at OKA, overseeing email processes and optimizing customer journeys. Daisy's experience also includes roles in marketing and sales at Feather & Black and Squire's Garden Centres, as well as foundational positions at PAUL SMITH ASSOCIATES LTD and Peacocks. Daisy holds a Bachelor of Science degree in Human Geography from Cardiff University.