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Adriana Isabel Guizado Arosemena is a seasoned marketing professional with extensive experience spanning over 17 years in various leadership roles. Currently serving as Directora de Marketing y CRM at Do it Center since October 2017, Adriana also holds a membership with ADP | Asociación Directoras de Panamá. Previous positions include Gerente de Marketing y Asuntos Corporativos at Grupo Rey, Gerente de Mercadeo Alimentos y Bebidas at Felipe Motta S.A., and Gerente de Relación y de Producto at First Data Corporation. Adriana's academic background includes a Profesional en Administración de Hotelería y Turismo from Virginia Tech, an MBA in Negocio Internacional from Universidad Adolfo Ibáñez, and a Certificación CEM Expert in Customer Experience Management.