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Haydn Barclay has extensive experience in data science and analytics, currently serving as Manager of Analytics Solutions & Innovation at Criteo since December 2018, with prior roles as Team Lead and Analyst within the same field. Haydn's previous experience includes working as a CRM Consultant at Merkle, where multiple omnichannel campaigns were built and managed for a client base exceeding 3 million customers, as well as designing a GDPR compliance process for marketing databases. Haydn holds a Master's degree in Marketing Analytics from the University of Southampton and a Bachelor's degree in Chemistry from the University of Sussex. Additional experience includes roles as a Data Analyst at Splash Worldwide and a Digital Executive at InFX Solutions Limited, contributing to well-known brands and market research initiatives.