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Alexis joined Crimson in May 2020 to lead the Global Sales and Brand Marketing teams. She is a passionate leader with strong commercial acumen and bottom line focus, and is skilled at aligning sales, marketing and strategy to achieve business objectives. In this newly created position, Alexis brings to Crimson more than 15 years of wine industry experience, most recently as Senior Vice President of Marketing at DAOU Vineyards and Winery. She previously was Vice President of Commercial Strategy and On-Premise for Treasury Wine Estates (TWE) in the Americas, one of the world’s largest wine companies, headquartered in Melbourne, Australia. At TWE Napa for six years, Alexis led a team of 40 professionals across sales, trade and customer marketing, marketing services and education. Prior to TWE, she held various roles in brand management and national account on-premise sales at Trinchero Family Estates in St. Helena. Alexis received her BA from Harvard University and MBA from Haas School of Business at UC Berkeley.