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Tacio Valente is an experienced marketing and customer relationship management professional with a diverse background spanning over two decades. Currently serving as B2B Marketing & CRM Manager at credsystem since November 2014, Tacio oversees customer life-cycle management and implements direct marketing campaigns, utilizing Salesforce Marketing Cloud. Previous roles include Partner at R2TW Consultoria Empresarial, Analytics Executive Manager and Marketing Manager at Banco Santander, and various positions at Vivo, where Tacio focused on CRM strategies and project management. Early career experience includes a Business Analyst role at Telesp Celular and a Marketing Intern position at Boehringer Ingelheim. Tacio holds a Master's degree in Business from USP - Universidade de São Paulo, a BA in International Marketing from Carleton University, an MBA from BSP Business School Sao Paulo, and a PhD in Photography from Escola Panamericana de Arte.