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Gertruda Eimutyte has a background in advertising, media, public relations, and corporate communications. Gertruda has experience in employer branding and internal communications, working for various companies such as Cybernews, Evolution, and mediatech. In the past, Gertruda also owned a beauty brand/studio called GERDÀ. Their educational background includes a Bachelor of Arts in Advertising, Media & Public Relations from Middlesex University and a Bachelor's degree in Business/Corporate Communications from Šiauliu Universitetas.