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Sophie Tilney is a multifaceted professional in the fashion and product development industries, currently serving as a Product Creative at WildBrain CPLG since February 2023, focusing on notable brands such as Teletubbies and Strawberry Shortcake. As the Founder of Odd Friendz London since May 2021, Sophie also has experience as a Product Developer at Fluid World, managing the creative process for Pusheen products. Previous roles include Creative Assistant at Lipsy London, Freelance Designer for Peached and Rival Kit, and positions in various fashion companies including Criminal Damage Clothing and TLC Sport Ltd. Sophie's academic background includes a degree in Fashion Design and Marketing from Northumbria University, completed in 2018.