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Guillaume Cazaban is an accomplished business professional with extensive experience in franchise development and commercial strategy. Currently serving as Directeur commercial et développement franchise at COVIVA since September 2023, responsibilities include implementing commercial strategies at both agency and national levels. As a franchisee of L'Orange Bleue Belfort since 2011, Guillaume created and managed six fitness centers. Prior experience includes roles as Franchise Developer at Bagel Corner and Co-founder & Sales Manager at Maison Tadaboum, as well as Head of Franchise Development France at MEILLEURTAUX.COM, where over 100 stores were opened in five years. Guillaume's career began as the Founder and Head Manager of Sud Ouest Services A Domicile. Educational background includes an MBA in Strategy and Marketing from Tecnológico de Monterrey and a Master’s in Entrepreneur Management from TBS Education.