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Hélène Aloird is an accomplished international marketing manager currently at Laboratoire Cooper, responsible for marketing operations across Europe, Maghreb, and Africa since February 2023. Hélène has extensive experience in managing and activating marketing strategies, overseeing significant budgets, and negotiating with media agencies. Prior roles include serving as a marketing and training manager at Laboratoires Expanscience, where Hélène coordinated marketing strategies for several African markets and managed product development for the cosmetics division. Previous experiences include an assistant product manager role at NAOS and a pharmacist position at Pharmacie du Dôme. Hélène holds a Pharm.D from the University of Strasbourg, a specialized master's in Marketing and Communication from ESCP Business School, and a Master’s in Industrial Cosmetology.