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William VANDAMME is a seasoned professional with extensive experience in digital marketing, information systems, and business data management. Currently serving as Directeur Marketing Digital et Business Data at IBSA Pharma since May 2008, William has spearheaded initiatives such as the "Mobility First" approach, which focused on transforming IT components for web usage and implementing mobile CRM solutions. Prior roles include Directeur des systèmes d'information and Chef de projet, where William has successfully managed business intelligence processes and enhanced sales effectiveness. Previously, as Directeur général at GENPLUS, William expanded the company's offerings and developed it into a recognized training organization. William's educational background includes a Master 2 in Informatique from Université d'Avignon and advanced management training from Ecole Polytechnique Executive Education.