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Heitor Martins is an experienced digital marketing professional specializing in SEO and Business Intelligence, currently serving as a Senior SEO Analyst at Convert since November 2021. Previous roles include Business Intelligence Analyst at W3haus and VMLY&R, where Heitor focused on data structuring, reporting, and KPI consolidation. With a robust background in SEO from positions at Young & Rubicam, TAG Comunicação, and Princi Agência Web, Heitor has developed expertise in keyword research, technical SEO diagnostics, and performance analysis using tools like Google Analytics and SEMrush. Heitor holds a Bachelor's degree in Advertising and Propaganda and a Bachelor's degree in Computer Systems Analysis from HU University of Applied Sciences Utrecht.