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Lydia Hoff is an accomplished marketing professional currently serving as Marketing Manager at LASCANA since November 2022. With extensive experience in product marketing, Lydia has been a Product Marketing Manager for Europe at Char-Broil since August 2019, following their role as Junior Product Marketing Manager. Prior experience includes serving as Brand Manager for Beck's at AB InBev and participating in the Market Visionaries Program. Lydia's marketing career began with internships at JACOBS DOUWE EGBERTS and AB InBev, focusing on brand management. Academically, Lydia holds a Bachelor of Arts in Marketing from Dublin Business School and an ESA Diploma in Marketing from Euro Akademy Oldenburg, along with a certified commercial assistance degree for languages and correspondence from the same institution.