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Stephen Pavlovich has a strong background in experimentation and conversion optimization. In 2007, they founded Conversion, which is the UK's largest agency in this field. Under their leadership, the company has generated over $1 billion in uplifts for their clients. In 2021, Pavlovich served as the Managing Director for Bunnyfoot and as the Chief Strategy Officer for Sideshow Group. Stephen'stenure in these roles lasted from April 2021 to May 2023.

Stephen Pavlovich attended the University of Southampton from 1998 to 2002, where they obtained a Bachelor of Arts degree with honors in English Language and Literature.