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Marcel Vitorino is an experienced professional with a robust background in business process management, digital transformation, and sales intelligence across various industries. Currently serving as the Business Process Owner for Sales Management at Continental since December 2019, Marcel focuses on defining and streamlining sales processes within the Customer Engagement Program. Previous roles include Head of Digital Transformation for South America and Sales Intel & New Business Manager for Mercosur at Continental, as well as Project & Business Manager at C3 Automação e Tecnologia. Marcel's career also includes positions as Business Development Manager at Netpartners and Vimetric, and impactful roles at RB, Unilever, and Intervale Comércio de Bebidas. Educational credentials include an MBA in Digital Business from USP/Esalq and an Executive MBA in Trends & Innovation from Ecossistema Inova.